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New identy for DENA

What better time than an anniversary year to introduce something new? DENA is ten years young and is celebrating with a fantastic metamorphosis. We have given ourselves a fresh, international look to mark the occasion, a house style that reflects who and what we are in 2012: colourful, passionate and boundlessly enterprising – and more!

If decoration is your core business, which is DENA’s speciality, you probably feel like a new, contemporary look from time to time. And, just like our customers, we chose the best partner to make this happen. We commissioned Media Artists in Veenendaal to aptly express the essence of DENA in attractive and meaningful designs. 

Positive and colourful
And they succeeded with flying colours, as you can see for yourself. Our communication tools have been thoroughly revamped. From our logo to our house style and website and from  magazines, multimedia and packaging - absolutely everything has been given a makeover. The white background gives an impression of clarity and freshness. And do the coloured rings remind you of anything? They remind us of the Olympic Games. This positive symbol, recognised across the world, is joyful, colourful and ambitious. And represents a strong brand, which is exactly what DENA is.

Winner
The coloured rings also represent challenge and victory. This was a deliberate choice by DENA. Every day, the rings remind us of our mission, namely, to provide our customers with consistently high-quality textile decorations in a variety of colours and new models. We continue to challenge ourselves and each other to make the very best use of our talents. 

As a result, DENA will continue to be the undisputed winner over the next ten years as well. That’s a fact. And this is a winner in a beautiful new outfit. We’ve done it again – DENA looks great!